Information
Carla is a graphic designer based in Sydney (Eora). A graduate in Visual Communication from UTS, she has a varied background of agency, in-house and independent experience — alongside a stint in brand strategy — which has equipped her with a uniquely holistic understanding of brand.
Her approach focuses on crafting design solutions of clarity, quality and meaning. At the centre of each project is understanding, research and a solid conceptual foundation to prompt thought and feeling.
She values craft in its most considered forms, expressed through nuance and intentional subtraction. Drawn to concepts that feel distinct, purposeful and smart, she values the synthesis of the functional and the poetic within her practice.
Her approach focuses on crafting design solutions of clarity, quality and meaning. At the centre of each project is understanding, research and a solid conceptual foundation to prompt thought and feeling.
She values craft in its most considered forms, expressed through nuance and intentional subtraction. Drawn to concepts that feel distinct, purposeful and smart, she values the synthesis of the functional and the poetic within her practice.
Creative Capabilities
DESIGN
Graphic Design
Brand Identity
Editorial
Motion
Content Creation
Video Editing
Presentation Decks
STRATEGY
Category Research
Competitive Audit
Brand Audit
Naming
Brand Narrative
Graphic Design
Brand Identity
Editorial
Motion
Content Creation
Video Editing
Presentation Decks
STRATEGY
Category Research
Competitive Audit
Brand Audit
Naming
Brand Narrative